Male and female student with a MAC

Learn about international sales and marketing

This top-up bachelor programme focuses on sales, marketing, finance and business law. You will learn about management and international business-to-business sales in particular.

About the programme

  • Facts

    Title: Bachelor of International Sales and Marketing

    Duration of the programme: 1½ years (90 ECTS). Full time course of study. 

    Programme start: August 

    Study location: Horsens. Read about Campus Horsens 

    Language: The programme is taught in English 

    Curriculum: See the current curriculum (pdf) 

    Executive order: See the executive order (only in Danish). 

    See the study activity model

    See average grade and statistics of VIAs programmes (only in Danish)

  • Structure and content

    Do you want a career within sales and marketing with an international perspective?

    The programme is a 1½ year bachelor top-up consisting of three semesters. 

    The programme combines theory with practice through project work and case studies from a broad range of companies. 

    You will develop knowledge and comprehension of business practice, applied theory, and methods used for sales and marketing within an international business perspective. 

    The programme emphasises business-to-business sales. The focus is on overall themes covered by core subjects including sales and marketing, supply chain management, business law, management/organisation and economics. 

    The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship in a company abroad or in Denmark. 

    You will determine your own professional profile through an elective theme, the internship and the final Bachelor project. 

    The internship will give you the opportunity to use the skills you have obtained in class and apply them in practice. The last semester will also include the final Bachelor project. 

    1st semester: The background for a company’s sales

    The theme of the 1st semester is "The background for a company's sales". 

    The semester is structured around the following course elements: The Customer as Starting Point; Industry and Competitors; Innovation and Theory and Methods. 

    2nd semester: Business Development in an International Perspective

    The theme of the 2nd semester is "Business Development in an International Perspective". 

    The semester is structured around the following course elements: Developing the Sales Base; Tactical and Operational Sales; Implementation and Follow-up. 

    Elective elements are also included in this semester. 

    3rd semester: Internship and Bachelor project 

    The theme of the 3rd semester is "Internship and Bachelor project". 

    The purpose of the internship is to provide you with the opportunity to test in practice the theoretical knowledge gained during the first two semesters. Meanwhile, the Bachelor project will allow you to demonstrate an ability to apply theory and methods to the analysis and solution of a practical business problem.

  • Enrolment

    Get information about the requirements for Danish and international students.

    Requirements for Danish students

    Danish students need a two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees in the field of business studies will be assessed using criteria from the Academy Profession degree in Marketing Management. 

    Please notice that courses are taught and examined in English. 

    All applications will be evaluated individually. In addition to good exam results from previous education, we will also take into account other qualifications, such as stays abroad, work experience and general motivation. Qualified applicants may be called for a personal interview, if possible. 

    Requirements for international students

    International students need a two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees in the field of business studies will be assessed using criteria from the Academy Profession degree in Marketing Management. 

    It is a requirement that you hold an Academy Profession degree or have similar qualifications and have at least 2 - 3 years' relevant higher education. 

    Read more information about foreign qualifications for entry to higher education in Denmark

    Documentation of your current English language level 

    If English is not your first language, you will need to provide documentation of your English language level. VIA University College requires that you have an English level of B2 or higher (certificate is required). 

    As documentation we accept the following internationally recognized language tests: the TOEFL test, the TOEIC test, the IELTS test or the Cambridge ESOL test. 

    Required test scores: 

    IELTS An average band score of 6.0
    TOEFL iBT 80
    TOEFL PBT 550
    Cambridge ESOL tests CAE, C grade
    TOEIC 700
    IB (International Baccalaureate)

    Group 1:
    all grades


    Group 2:
    English B HL, all grades

    English B SL, minimum grade 5

    If you are an international student who does not meet the required language skills, you may also choose to sit for VIA University College's English Language Assessment Test (VIAT/e).
    Find further information about VIAT/e.

    Applicants who are native speakers or have proof of secondary school education from the UK, Australia, the USA, Canada and New Zealand are exempt from the English language admission requirements. 

    Applicants from Iceland, Norway, Sweden and Finland do not need to be tested in English for the English speaking study programmes. Their high school diploma will be converted to Danish grade levels and they will then be assessed and admitted according to the requirements for Danish applicants.

    Each semester contains a complete and partial learning sequence with its own exams. That means it is possible for foreign students to complete parts of the study programme with documented equivalent qualifications from a foreign educational institution. 

    Read about credit transfer at VIA University College in Horsens.

  • How to apply

    The application deadline for Danish and international students is 5 July at 12.00 noon.

    The programme begins in August. 

    If you have an Academy Profession degree in Marketing Management or a similar degree, you may apply directly for the top-up programme by filling out the application form below and sending it to

    Application form for the top-up programme (pdf) 

    Once your application has been processed, you will receive a letter of confirmation from the Department of Enrolment. 


    Deadline for Danish and international students is 5 July at 12:00 noon. 

    Please notice that deadline for payment of the tuition fee is 15 May.

  • Fees and tuition

    Get information about tuition fees and more.

    Tuition is free if you are:

    • A citizen of Denmark
    • A citizen of a country that is a full member of the EU
    • A citizen of Norway, Iceland or Liechtenstein (EEA countries)
    • A refugee/immigrant living in Denmark with a permanent residence permit issued in Denmark. 
    All other students are obliged to pay tuition fees. 

    The total fee for the top-up programme is EUR 16.000 corresponding to: 

    • 1st and 2nd semester: EUR 6.000 per semester
    • 3rd semester: EUR 4.000.

    Overview of fees and terms of payment 

    Please download the Payment schedule and Terms of Payment (pdf) to see the payment deadlines. 

    You must be current with payment in order to get access to the first semester of the programme. 

    The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, any subsequent semester payments will correspond to the tuition fee at that time. 

    VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes. 

    If you are required to pay a tuition fee, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution. 

    If you are asked for additional payments by a VIA University Partner partner, please let us know. 

    Terms and agreements between partners and VIA University College can be seen in the different contracts under Code of Conduct (pdf).

    When applying for a visa, remember to include a copy of your admission letter.

    Read more about fees and finances.

  • Internship

    Your internship teaches you things you can’t learn in a classroom.

    Experience the working world 

    Doing an internship is a great way to get first-hand work experience and to gain access to the best graduate jobs. 

    As part of the bachelor top-up programme, you will be required to do an internship during the third semester. This will allow you to apply theory to real-world business tasks and practice a number of valuable skills. 


    You will benefit from working in a real-life environment and gain professional experience relevant to your future career as an International Sales and Marketing Manager. 

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies. 

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and make good contacts with employers within your field of your study. 

    Where to go? 

    You may do the internship in a company of your choice in Denmark or abroad. 


    The minimum period for an internship is 12 weeks of full-time work.

  • Career guidance

    As a graduate, you can look forward to excellent employment prospects worldwide.

    The hallmark of this programme is an international focus and the inter-disciplinary skills that will make you attractive to a wide range of companies. 

    Help for your future career

    The Career Service Centre at VIA Campus Horsens helps you with your transition from being a student to being a part of the business world. 

    The Centre offers you advice about your options. It can provide you with good guidelines about salary, and organises Company Dating, where students and companies meet each other in an informal way. 

    Further education

    When you graduate as an International Sales and Marketing Manager, you will have the opportunities to continue with a master’s degree in Denmark or other countries.

  • International opportunities

    A study abroad experience provides global insight and perspective.

    To enrich the study experience and nurture cultural diversity on campus, we encourage our students to study abroad and we welcome foreign students from partner institutions.

    VIA University College has corporation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas. 

    This means that you have the opportunity to choose to study for one semester at one of our partner institutions in another country. If you choose to study abroad, we recommend doing so during the 6th semester.

    Today's business world is a global marketplace, so having a study abroad experience can be positive for your CV. 

    You may also choose to do your internship in an international company in another part of the world. Both possibilities give you the opportunity to experience the way of life in another culture.

    Contact our international coordinators.

  • Student counselling

    Need help before applying?

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admission requirements, selection criteria and admission procedures. 

    Contact our student counsellors' office on weekdays 08:00-14:00 at: 

    T: +45 87 55 43 20 (text or call). 

  • Contact

    You are always welcome to contact us.

    VIA International Sales & Marketing Management
    Chr. M. Østergaards Vej 4
    DK - 8700 Horsens 

    T: +45 87 55 40 00

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30 

Want to know more

Sport integrates students

There are about 20 different sports to choose amongst within VIA Sports Club.

Video icon

Video about the programme

View a short film that tells you what it is like to be a student at VIA International Sales & Marketing Management.

The VIA Band

VIA Band plays in China

The VIA Band will perform small concerts during the Youth Music Festival in Chengdu.