The programme is a 1½ year bachelor top-up consisting of three semesters.
The programme combines theory with practice through project work and case studies from a broad range of companies.
You will develop knowledge and comprehension of business practice, applied theory, and methods used for sales and marketing within an international business perspective.
The programme emphasises business-to-business sales. The focus is on overall themes covered by core subjects including sales and marketing, supply chain management, business law, management/organisation and economics.
The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship in a company abroad or in Denmark.
You will determine your own professional profile through an elective theme, the internship and the final Bachelor project.
The internship will give you the opportunity to use the skills you have obtained in class and apply them in practice. The last semester will also include the final Bachelor project.
1st semester: The background for a company’s sales
The theme of the 1st semester is "The background for a company's sales".
The semester is structured around the following course elements: The Customer as Starting Point; Industry and Competitors; Innovation and Theory and Methods.
2nd semester: Business Development in an International Perspective
The theme of the 2nd semester is "Business Development in an International Perspective".
The semester is structured around the following course elements: Developing the Sales Base; Tactical and Operational Sales; Implementation and Follow-up.
Elective elements are also included in this semester.
3rd semester: Internship and Bachelor project
The theme of the 3rd semester is "Internship and Bachelor project".
The purpose of the internship is to provide you with the opportunity to test in practice the theoretical knowledge gained during the first two semesters.
Meanwhile, the Bachelor project will allow you to demonstrate an ability to apply theory and methods to the analysis and solution of a practical business problem.