Marketing management students

You will qualify for jobs in sales and marketing worldwide

This is a business programme with a focus on international marketing, business economics, sales and marketing communication, organisation and management, and business law.

About the programme

  • Facts

    Title: Academy Profession Degree in Marketing Management

    Duration of the programme: 2 years (120 ECTS). Full time course of study.

    Programme start: August.

    Study location: Horsens. Read more about Campus Horsens.

    Language: The programme is taught in English

    Curriculum: See the current curriculum (pdf)

    Executive order: See the executive order (only in Danish)

    See the study activity model

    See the average grade and statistics of VIAs programmes (only in Danish)

  • Structure and content

    Teaching is based on business practice and applied theory.

    The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.

    Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.

    In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme.

    At VIA Marketing Management, we have a talent programme. Students who have shown special interest and enthusiasm in our study programme can apply for the talent programme and engage in a cooperation with a company.

    If selected for the programme, you will get to work on assignments for a company for 18 months as part of your studies.

    1st semester

    The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.

    2nd semester

    During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.

    3rd semester

    During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.

    4th semester

    The 4th semester consists of an internship and a final project.

    The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.

    Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

  • Enrolment

    Get information about the enrolment requirements for Danish and international students.

    Requirements for Danish students

    Danish students need an Upper Secondary School Leaving Certificate (STX, HF, HHX, HTX, EUX) with mathematics or business economics at intermediate level B (the levels referred to on this page refer to Danish levels). You must have passed mathematics or business economics B with a minimum mark of 02. Furthermore, you must have passed English C with a minimum mark of 02.

    You may also have a vocational education within a commercial field (retail, wholesale, office or finance) in combination with mathematics or business economics at the intermediate level (B-level) from the upper secondary school examination.

    All applications will be evaluated individually. In addition to good exam results from your previous schooling, we will also put emphasis on other qualifications, such as stays abroad, work experience and general motivation.

    Quota 2

    The assessment of Quota 2 applications is also based on the average grade from qualifying education, relevant vocational diploma and average grade, grades in English and mathematics/business economics, relevant supplementary education and work experience. Qualified applicants may be called for a personal interview, if possible.

    Equivalent qualifications

    Each semester contains a complete and partial learning sequence with its own exams. That means it is possible for students to complete parts of the study programme with documented equivalent qualifications from another Danish or foreign educational institution.

    Requirements for international students

    • International students must provide upper secondary school examination certificates and diplomas. Send a copy of transcript of records translated to English.
    • The International and the European Baccalaureates

    The above certificates must provide evidence of mathematics or business economics corresponding to a Danish B-level (intermediate level with minimum of 2 years at upper secondary level). 

    You may also have a vocational education within a commercial field (retail, wholesale, office or finance) in combination with mathematics or business economics at the intermediate level (corresponding to the Danish B-level).

    Read here for more information about foreign qualifications for entry to higher education in Denmark

    Documentation of your current English language level

    If English is not your first language, you will need to provide documentation of your English language level. VIA University College requires that you have an English level of B2 or higher (certificate is required). 

    As documentation we accept the following internationally recognized language tests: the TOEFL test, the TOEIC test, the IELTS test or the Cambridge ESOL test.

    Required test scores:

    IELTS An average band score of 6.0
    TOEFL iBT 80
    TOEFL PBT 550
    Cambridge ESOL tests CAE, C grade
    TOEIC 700
    IB (International Baccalaureate)

    Group 1:
    all grades

    or

    Group 2:
    English B HL, all grades

    English B SL, minimum grade 5

    If you are an international student who does not meet the required language skills, you may also choose to sit for the VIA School of Business, Technology & Creative Industries’ Language Assessment Test (VIAT/e). Find further information about VIAT/e.

    Applicants who are native speakers or have proof of secondary school education from the UK, Australia, the USA, Canada or New Zealand are exempt from the English language admission requirements.

    Applicants from Iceland, Norway, Sweden and Finland do not need to be tested in English for the English speaking study programmes. Their high school diploma will be converted to Danish grade levels and they will then be assessed and admitted according to the requirements for Danish applicants.

    Read about credit transfer at VIA University College.

  • How to apply

    The programme begins once a year - in August.

    The programme begins in August.

    Apply online through optagelse.dk.

    The application portal opens 1 February. Fill out the application form and upload relevant documentation at optagelse.dk.

    The area code for the programme is: 79465


    Danish Students August study start.

    Quota 1
    If you have an Upper Secondary School Leaving Certificate (STX, HF, HHX, HTX, EUX, IB) which fulfills the requirements, the application deadline is 5 July at 12.00 noon.

    Quota 2
    For applicants with an alternative basis for admission based on an individual assessment, the application deadline is 15 March at 12.00 noon.


    International Students August study start

    For all international applicants the deadline is 15 March at 12.00 noon.

    The VIA School of Business, Technology & Creative Industries must receive the signature page and application before the deadline.

    Please apply before the deadline at optagelse.dk

    Signature page

    When you have submitted your digital application(s), you must use the special print icon to print a signature page which contains a unique Application ID number.

    You must sign and e-mail this signature page for each of the programmes you apply for. NB: We cannot see, download and consider your application until this signature page has been received.

    Send the signature page for the application from www.optagelse.dk to apply@via.dk If we do not receive this page, we cannot access the application in the KOT system, and your application will be lost.

    Documentation

    In order to apply you must upload the following documents at optagelse.dk:

    • Documentation of passing high school / upper secondary school, with examination results. Documentation must be translated into English
    • Official documentation of English skills. Please see our language requirements at the Campus Horsens site (Link til ny Campus Horsens)
    • Copy of passport and documentation of citizenship.

    Application process for non EU/EØS applicants

    The applicants from non EU/EØS countries do not need to apply online through optagelse.dk. The application process will be handled manually and the application form is available here:

    Download the application form (pdf).

    The application form together with all relevant documents needs to be sent to studieplads@via.dk

    Application deadline

    For summer intake no later than 15 March.

    Visa application

    A visa application may take up to three months to process. When you have paid the tuition fee, we will initiate the visa application process and you can continue with your visa application.

    Deadline for payment of tuition fee is 1 June (summer intake).

    For further information about the visa application rules for non-EU citizens, please visit the website of the Danish Immigration Service.

    General rules of admissions

    Before you apply to one of VIA’s programmes, you must carefully read the general rules of admissions. If there is a mistake in your application, it is your own responsibility, and it can mean that your application will not be accepted. 

    Read about:   

    • Apply using your NEMid 
    • How you apply for admission under Quota 1 and Quota 2
    • How you apply for credit transfer 
    • How you apply for individual skill evaluation 
    • How to apply with foreign exam results 
    • How you apply for stand-by 
    • Conditional acceptance to VIA’s programmes

    More about the general rules of admissions.

  • Fees and tuition

    Here you can get information about tuition fees and more.

    Tuition is free if you are:

    • A citizen of Denmark
    • A citizen of a country that is a full member of the EU
    • A citizen of Norway, Iceland or Liechtenstein (EEA countries)
    • A refugee/immigrant living in Denmark and with a permanent residence permit issued in Denmark.

    All other students are obliged to pay tuition fees.

    The total fee for the entire programme is EUR 22,000 corresponding to:

    • Semesters 1, 2 and 3: EUR 6,000 per semester.
    • Semester 4: EUR 4,000.

    Overview of fees and terms of payment

    Please click the link Payment schedule and Terms of Payment (pdf) to see the payment deadlines.

    You must be current with payments in order to get access to the first semester of the programme.

    The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, any following semester payments will correspond to the tuition fee at that time.

    VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes.

    If a tuition fee is required, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution.

    If you are asked for additional payments by a VIA University College partner, please let us know.

    Terms and agreements between partners and VIA UC can be seen in the contracts under Code of Conduct (pdf).

    When applying for a visa, remember to include a copy of your admissions letter.

    Read more about fees and finances.

  • Internship

    Your internship teaches you things you can’t learn in a classroom.

    Experience the business world

    Doing a internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

    This will allow you to apply theory to real-world business tasks and to practice a number of valuable skills.

    Benefits

    You will benefit from working in a real-life environment and gain professional experience of relevance to your future career as a Marketing Manager.

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and you will get good contacts with employers within the field of your study.

    Where to go?

    You may do the internship in a company of your choice in Denmark or abroad.

    Duration

    Your internship will be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

    Further information: Students on work placement (pdf)

  • Career guidance

    As a graduate, you can look forward to excellent employment prospects worldwide.

    The hallmark of this programme is its international focus and the inter-disciplinary skills you will learn, which will make you attractive to a wide range of companies.

    Help for your future career

    The Career Service Centre at VIA Campus Horsens helps your transition from being a student to being part of the business world.

    The centre offers advice about your options. It can give you some good guidelines about salary, and organises Company Dating, where students and companies meet each other in an informal way.

    Further education

    When you have completed the Academy Profession Degree in Marketing Management Programme, you will have excellent opportunities for further education.

    The Academy Profession Degree provides direct access to the Bachelor of International Sales and Marketing Programme.

    Furthermore, graduates may enroll in other bachelor programmes in Denmark and abroad, reducing their total study time through credit transfer agreements.  

  • International opportunities

    A study abroad experience provides global insight and perspective

    To enrich the study experience and nurture cultural diversity on campus, we welcome foreign students from partner institutions.

    VIA University College has cooperation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

    You may choose to do your internship in an international company in another part of the world. This will give you the opportunity to experience the way of life in another culture.

    Today's business world is a global marketplace, and having international work experience can enhance your CV.


  • Student counselling

    Need help before applying?

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admissions requirements, selection criteria and admissions procedures.

    Contact our student counsellors' office on weekdays 08:00-14:00 at: erhverv.info@via.dk or text/call +45 87 55 43 20 


  • Contact

    VIA Marketing Management
    Chr. M. Oestergaards Vej 4
    DK - 8700 Horsens

    T: +45 87 55 40 00.
    E: horsens@via.dk

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30

    Find us on Google Maps

    Read about Campus Horsens

Want to know more?

Jacob Becker is the President of VIA Sports Club.

Sport integrates students

There are about 20 different sports to choose amongst within VIA Sports Club
The VIA Band

VIA Band plays in China

The VIA Band will perform small concerts during the Youth Music Festival in Cheng-du