Branding and Marketing Management is an area of specialisation within the Bachelor (BA) top-up programme. The speciality qualifies you to challenge and develop existing and new brands. You will be able to optimise a brand’s communication platform. You will learn to develop, plan, implement and evaluate marketing initiatives in a broad sense, both nationally and internationally. In this context, you will be able to identify, analyse and present data and trends in areas related to marketing and branding.
You will be able to independently manage and develop brand strategies, conduct trend and market analysis, and develop media plans and event planning. You will become a specialist in ensuring that new concepts in the company are in line with the brand values.
The joint projects that are part of the course programme will enhance your skills regarding interdisciplinary collaborations. The mandatory placement period provides you with the chance to expand your network and CV.
Read more about the BA top-up in Design and Business, admission requirements and international opportunities