China Exchange

If you are a business student, you can apply for a study and internship period in Shanghai, China for one semester. The programme is for retail and branding students in their 3rd semester.

Shanghai is one of the world’s largest and most modern cities and is described as a world centre of design, fashion, production and trading. A stay in Shanghai will give you the latest knowledge about international tendencies, technology and business development. You will also gain cultural and linguistic knowledge of China. 

Your stay combines a study period at Dong Hua University and an internship at a local company in Shanghai. 

The teaching centres on the following subjects for the 3rd semester programme: 

  • The Chinese luxury market 
  • Fashion marketing in China 
  • Sourcing in China 
  • Basic Chinese language and culture 
  • Sustainability in the Chinese lifestyle industry 
  • Retail design and management in the Chinese lifestyle industry 
  • Social media in China 
  • Business development in China 
The internship and studies are free of charge, but you must pay for accommodation, travel expenses, vaccinations and visa and insurance.