The fashion experience

Do you love film, storytelling and fashion?

Get the latest knowledge in transmedia fashion marketing, with a focus on fashion film. Learn how to begin with an idea, proceed to concept development, and end with a finished production.

About the programme

  • Facts

    Title: The Fashion Experience – Film and Transmedia Storytelling 

    Duration of the programme: 1 semester (30 ECTS) 

    Study start: End of August (Autumn semester) and beginning of February (Spring semester) 

    Where to study: Filmbyen ("Film City"), Aarhus C 

    Language: The programme is taught in English 

    Fact sheet: Fact Sheet for Partner Institutions of VIA School of Business, Technology and Creative Industries (pdf)

  • Structure and content

    The course takes the students through the process of film and transmedia storytelling in fashion -  from idea to concept development, to finished production.

    The course has an international perspective and focuses on internationally-oriented projects in collaboration with both established and upcoming companies in the media and fashion industry. 

    Industry professionals and our Asssistant Professor will teach the course. The course is divided into 3 modules of 10 ECTS each, with graded projects concluding each module.

    Read more about the modules

    See our lecturers and partners at the exchange programme

    Download the course description (pdf)

  • Student life

    Study in creative surroundings - with a view of Aarhus harbour.

    The school is located in the midst of one of the strongest film and media centres in Denmark; in the heart of Filmby ("Film City") Aarhus. We benefit from close contact with related industries, from which we bring in a large number of guest lecturers. 

    The city of Aarhus is a vibrant university town, close to the beach and forests, with a population of 310,000 people including more than 60,000 students in higher education. That makes Aarhus a young city with a lot of opportunities for students, including cultural experiences and a great nightlife. 

    Visit for more information about the city

  • Enrolment

    We warmly welcome international students to study with us for a semester

    We warmly welcome exchange students from our partner institutions. Studying at the school for a semester is a unique opportunity to specialise and dive into the field of transmedia – as well as an opportunity to get to know Denmark. 

    If your university does not have a partner agreement with VIA Film & Transmedia and you would like to become a student with us for a semester, please contact the International Coordinator at your educational institution and ask them to contact us about the possibility. 

    Should you be a graduate and wishing to study for a semester with us to strengthen your profile, it is possible to do so for a fee. 

    Rikke Thomsen
    International Coordinator
    T: +45 87 55 05 53

    Language requirements

    In order to join our exchange programme, you must be able to speak and write English with a level of B2. You must be able to understand spoken English when following courses and be able to write assignments and reports in English. 

    Other requirements 

    In order to apply for the exchange programme, you should have completed at least two years of studies in related areas.

  • How to apply

    If you would like to apply for the exchange semester at VIA Film & Transmedia, please do as follows:

    To apply for the exchange programme, download the Student Application Form and the Learning Agreement and follow the instructions. 

    Remember to clearly, state the period in which you wish to study. 

    Application deadlines

    • Autumn semester (August to December): 1 May 
    • Spring semester (February to June): 1 October 
    Note: We will accept applications after these dates if spots are available. 

    The student application and learning agreement, signed by your home institution, must be sent to: International Coordinator Rikke Thomsen at

    If you are accepted, we will return the signed student application together with an admissions letter. Before your arrival, we will email you an information package with start dates, schedule etc.

  • Fees and tuition

    Usually exchange students do not pay tuition fees.

    There is no tuition fee for the following students: 

    • Citizens of the European Union (EU) 
    • Citizens of EEA countries (Norway, Liechtenstein, Iceland) 
    • Citizens of Switzerland 
    • People who have been granted permanent residency or a time-limited permit with the possibility of permanent residence in Denmark 
    • Students exchanged with Danish students as part of a bilateral agreement with an educational institution abroad 
    • People who have been granted a residence permit under §9c, paragraph 1 of the Aliens Act as the ac-companying child of a non-Dane with a residency permit issued under section 9a of the Aliens Act 

    All other students (primarily students from outside the EU) must pay tuition fees. The tuition fee for an exchange semester is 7500 €. In addition, all students enrolled in The Fashion Experience will have expenses of approx. DKK 2.200 for the semester. 

    Find the full payment schedule and Terms of Payment (pdf)

    • If tuition fee is required from an applicant, please notice that he/she will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution. 
    • If you are asked for additional payments by a VIA UC partner, please let us know.


    Each year, VIA Film & Transmedia gives out a limited number of scholarships to highly qualified students from countries outside the EU and the EEA. Contact our International Coordinator for more information: 

    Rikke Thomsen
    International Coordinator
    T: +45 87 55 05 53

    Read more about fees, finances and scholarships

  • Student counselling

    Need help before applying? 

    Please contact our International Coordinator if you have any questions regarding the exchange programme. 

    Rikke Thomsen
    International Coordinator
    T: +45 87 55 05 53

  • Contact

    We are located in the midst of one of the strongest film and media centres in Denmark, at the heart of Filmby ("Film City") Aarhus. 

    VIA Film & Transmedia 

    Filmbyen 2, 3rd floor 
    DK-8000 Aarhus C
    T: + 45 87 55 05 53 / +45 87 55 05 55

    Find us on Google maps

Want to know more?

Photo shoot at The Fashion Experience

Instagram pictures

Follow #viafilm to see pictures taken by our students.

VIA icon Da Vinci

The Danish Film Industry

Our lecturers are carefully selected from among the best in their profession.

Bine Damsgård


Hear what students think about the programme and the study environment in Filmbyen, Aarhus. 

Louis Thonsgaard

Head of studies

Louis Thonsgaard talks about the opportunities for exchange and collaboration.