International entrepreneurs build their future in 54 hours

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While others may have used the weekend on a night out or on the couch, 60 representatives from companies and students who wish to become entrepreneurs used the weekend to find and act on innovative ideas.

The participants from different institutes of education and trades used the entire weekend to rack their brains about starting 10 innovative projects within the subject E-Business and lifestyle on the global entrepreneur event Startup Weekend Herning from 22nd to 24th November. 

In 54 hours the ideas should become reality and by the end of the weekend each group had 5 minutes to present the idea to a jury. Everybody worked hard and focused. 

The results were – among others – an online platform connecting Danish companies with Chinese consumers, a non-profit web shop with sustainable children’s wear, a web solution in order to find freelancers and an app that help the user to find new friends in real life. All the concepts were developed during the weekend. 

Lunchie – the most feasible idea 

The winder of the most feasible idea is “Lunchie” – an app to find the best recipes and balance the users need for food and preferences. The group behind the project consists of Corina Kidu from Branding and Marketing Management, Daniel Byberg from Global Business Engineering, Obadiah Moriasi who studies Value Chain Management – all three from VIA University College - and Ciprian Trip, a graduate from Aarhus University. 

“By using our “Lunchie” app parents save time and make sure that their children get a balanced diet,” explains Corina Kidu in the final project presentation to the jury from Bestseller, Danish eBusiness Association, Bon’A Parte, Dencon Centre and Innonet Lifestyle, Interior & Clothing. 

SAM – the most innovative idea

On the first day of the event 25 ideas were pitched. One idea was to develop a technological solution that can help lonely people to meet new friends. Sunday SAM won the prize as the most innovative idea. Four students from VIA UC, TEKO Design+Business are behind the project. Klaus Greve True, who studies Entrepreneurship, is one of them. 

“I chose to be part of the SAM-group because the idea was the most exciting in that early phase. Many of the other ideas which were pitched were already thought over, but with SAM there was a good chance to complete the development of the idea and influence the concept,” Klaus says. 

“SAM – Share A Moment” is an app through which young people, who have just moved to a new city, where they do not know anyone, can find new friends. “We have found an innovative way for people to create new social relations by means of known technological frames,” Klaus finishes and adds that their idea has been taken further now in a Global Startup Battle. 


  • Startup Weekend is a global entrepreneur event focusing on entrepreneurship, innovation and development of network – sponsored by Google, Coca-Cola and Amazon. Read more here: 
  • The event in Herning was organized by volunteers from other Startup Weekend-events, representatives from Uddannelsesby Herning, Business Factory at Aarhus University Herning and VIDEA Entrepreneurship Centre at VIA Design & Business.