International Sales and Marketing Management

This top-up bachelor programme focuses on sales, marketing, finance and business law. You will learn about management and international business-to-business sales in particular.


The programme is not open for application


Bachelor top-up


1½ years (90 ECTS)

Campus city


Study start



12 weeks

Two students are drawing on a glass wall

See the Danish programme

The programme Int. Sales and Marketing Management is no longer open for application.

For Danish-speaking students, we offer the top-up programme International Handel og Markedsføring.

About the International Sales and Marketing Management study programme

  • The programme is a 1½ year bachelor top-up consisting of three semesters. 

    The programme combines theory with practice through project work and case studies from a broad range of companies. 

    You will develop knowledge and comprehension of business practice, applied theory, and methods used for sales and marketing within an international business perspective. 

    The programme emphasises business-to-business sales. The focus is on overall themes covered by core subjects including sales and marketing, supply chain management, business law, management/organisation and economics. 

    The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship in a company abroad or in Denmark. 

    You will determine your own professional profile through an elective theme, the internship and the final Bachelor project. 

    The internship will give you the opportunity to use the skills you have obtained in class and apply them in practice. The last semester will also include the final Bachelor project. 

    1st semester

    The semester is structured around two themes:

    • Theme 1: The company’s strategic basis
    • Theme 2: The customer as the starting point 

    2nd semester

    The semester is structured around two themes.

    • Theme 3: Industry and Competitors
    • Theme 4: Sales management and the sales development of the company 

    Elective elements are also included in this semester. 

    3rd semester

    The theme of the 3rd semester is "Internship and Bachelor project". 

    The purpose of the internship is to provide you with the opportunity to test in practice the theoretical knowledge gained during the first two semesters. Meanwhile, the Bachelor project will allow you to demonstrate an ability to apply theory and methods to the analysis and solution of a practical business problem.

  • Admission requirements 

    A two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees within the field of business studies will be assessed on criteria from the Academy Profession degree in Marketing Management. 

    Read more about foreign qualifications for entry to higher education in Denmark.

    Non-Danish applicants must include a copy of the original exam certificate and a transcript of records plus a state-authorised translation of their transcript of records in either Danish or English.  

    Admission with special permission

    If you do not fulfil the entry requirements, you can apply for admission with special admission. Read more here. 

    Assessment of your application

    All applications will be evaluated individually. We will be looking at:

    • Exam results from previous studies
    • Work experience (a minimum of 30 hours work per week for at least 3 months)
    • Relevant work experience (e.g. work in sales, marketing, logistics, transportation, communication, economics)
    • Other work experience
    • Stays abroad (for a consecutive period of a minimum of 3 months)
    • Relevant courses of at least 6 months’ duration, e.g. preparation courses for refugees and immigrants
    • General motivation

    Qualified applicants may be called to a personal interview, if relevant.

    English proficiency certificates

    All applicants will have to document English equivalent to a Danish B-level with a minimum average weighted grade score of 3.0 (min. 210 hours, 1 hour = 60 minutes during the final three years in upper secondary school). Use the verification form for this. The grades from the applicant’s High School Diploma will be converted into Danish grades.

    Please note: In cases where applicants cannot meet the Danish B-level requirement or grade conversion is not possible, the applicant may provide other documentation. Please find an overview of accepted language test certificates and test scores here. 

    Credit transfer

    Students who have completed relevant study activities at an institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme.

    Each semester contains a complete and partial learning sequence, each with their own exams. That means it is possible for foreign students to complete parts of the study programme with documented equivalent qualifications from a foreign educational institution.

    Read more about credit transfer at VIA University College. 

    NB: We reserve the right not to create classes in the event of too few applicants.


  • The programme is not open for application

  • Whether you need to pay tuition fee or not depends on several criteria. For further information, go to the Tuition Fees page.

    Payment schedule and Terms of Payment for International Sales and Marketing Management (pdf)

    Terms and agreements

    Terms and agreement between partners and VIA University College can be seen in the different contracts under:

  • Experience the working world 

    Doing an internship is a great way to get first-hand work experience and to gain access to the best graduate jobs. 

    As part of the bachelor top-up programme, you will be required to do an internship during the third semester. This will allow you to apply theory to real-world business tasks and practice a number of valuable skills. 


    You will benefit from working in a real-life environment and gain professional experience relevant to your future career as an International Sales and Marketing Manager. 

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies. 

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and make good contacts with employers within your field of your study. 

    Where to go? 

    You may do the internship in a company of your choice in Denmark or abroad. 


    The minimum period for an internship is 12 weeks of full-time work.

  • The hallmark of this programme is an international focus and the inter-disciplinary skills that will make you attractive to a wide range of companies. 

    Career counselling and events

    Career Centre at VIA offers a range of services to students. You can make an appointment at Carrer Centre for advice on writing a good CV and Cover Letter, updating your LinkedIn profile and searching for jobs and internships.

    The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

    Further education

    When you graduate as an International Sales and Marketing Manager, you will have the opportunities to continue with a master’s degree in Denmark or other countries.

  • To enrich the study experience and nurture cultural diversity on campus, we encourage our students to study abroad and we welcome foreign students from partner institutions.

    VIA University College has corporation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas. 

    This means that you have the opportunity to choose to study for one semester at one of our partner institutions in another country. If you choose to study abroad, we recommend doing so during the 6th semester.

    Today's business world is a global marketplace, so having a study abroad experience can be positive for your CV. 

    You may also choose to do your internship in an international company in another part of the world. Both possibilities give you the opportunity to experience the way of life in another culture.

    For more information, contact international Coordinator Jes Holten

    T: +45 87 55 44 28


  • Student counselling

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admission requirements, selection criteria and admission procedures. 

    Contact our student counsellor:

    Kirsten Samsøe Telimann
    T: +45 87 55 36 66 

    You are always welcome to contact us if you have any general questions about VIA

    International Sales and Marketing Management 

    Banegårdsgade 2 
    DK - 8700 Horsens 

    T: +45 87 55 00 20

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30 

Meet students and graduates


Video about the programme

View a short film that tells you what it is like to study International Sales & Marketing Management at VIA.
Watch the video

Mentoring programme for new students

Experienced students are ready to help you thrive as a new student in a new country.
Read about the mentoring programme