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VIA International Sales & Marketing Management

Bachelor Top-up

This top-up bachelor programme focuses on sales, marketing, finance and business law. You will learn about management and international business-to-business sales in particular.

About the programme

  • Facts

    Title: Bachelor of International Sales and Marketing

    Duration of the programme: 1½ years (90 ECTS). Full time course of study. 

    Programme start: September

    Study location: Horsens. Read about Campus Horsens 

    Language: The programme is taught in English 

    Curriculum: See the curriculum

    Executive order: See the executive order (only in Danish). 

    See the study activity model

    See average grade and statistics of VIAs programmes (only in Danish)

    What is a professional Bachelor's degree?

  • Structure and content

    Do you want a career within sales and marketing with an international perspective?

    The programme is a 1½ year bachelor top-up consisting of three semesters. 

    The programme combines theory with practice through project work and case studies from a broad range of companies. 

    You will develop knowledge and comprehension of business practice, applied theory, and methods used for sales and marketing within an international business perspective. 

    The programme emphasises business-to-business sales. The focus is on overall themes covered by core subjects including sales and marketing, supply chain management, business law, management/organisation and economics. 

    The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship in a company abroad or in Denmark. 

    You will determine your own professional profile through an elective theme, the internship and the final Bachelor project. 

    The internship will give you the opportunity to use the skills you have obtained in class and apply them in practice. The last semester will also include the final Bachelor project. 

    1st semester

    The semester is structured around two themes:

    • Theme 1: The company’s strategic basis
    • Theme 2: The customer as the starting point 

    2nd semester

    The semester is structured around two themes.

    • Theme 3: Industry and Competitors
    • Theme 4: Sales management and the sales development of the company 

    Elective elements are also included in this semester. 

    3rd semester

    The theme of the 3rd semester is "Internship and Bachelor project". 

    The purpose of the internship is to provide you with the opportunity to test in practice the theoretical knowledge gained during the first two semesters. Meanwhile, the Bachelor project will allow you to demonstrate an ability to apply theory and methods to the analysis and solution of a practical business problem.

  • Enrolment

    Get information about the requirements for Danish and international students.

    Admission requirements 

    A two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees within the field of business studies will be assessed on criteria from the Academy Profession degree in Marketing Management. 

    It is a requirement that you hold an Academy Profession degree or similar and have at least 2 - 3 years' relevant higher education.

    Read more about foreign qualifications for entry to higher education in Denmark.

    Non-Danish applicants must include a copy of the original exam certificate and a transcript of records plus a state-authorised translation of their transcript of records in either Danish or English.  

    Admission with special permission

    If you do not fulfil the entry requirements, you can apply for admission with special admission. Read more here

    Assessment of your application

    All applications will be evaluated individually. We will be looking at:

    • Exam results from previous studies
    • Work experience (a minimum of 30 hours work per week for at least 3 months)
    • Relevant work experience (e.g. work in sales, marketing, logistics, transportation, communication, economics)
    • Other work experience
    • Stays abroad (for a consecutive period of a minimum of 3 months)
    • Relevant courses of at least 6 months’ duration, e.g. preparation courses for refugees and immigrants
    • General motivation

    Qualified applicants may be called to a personal interview, if possible.

    English proficiency certificates

    All applicants will have to document English equivalent to a Danish B-level with a minimum average weighted grade score of 3,0 (min. 210 hours, 1 hour = 60 minutes during the final three years in upper secondary school). Use the verification form for this. The grades from the applicant’s High School Diploma will be converted into Danish grades. 

    Download Verification form (pdf).

    Please note: In cases where applicants cannot meet the Danish B-level requirement or grade conversion is not possible, the applicant may provide other documentation. Please find an overview of accepted language test certificates and test scores on our page for VIA Language Assessment Centre.

    You may also choose to sit VIA University College's English Language Assessment Test (VIAT/e), but you need to be present on Campus. Read more about the VIALAC test.

    Credit transfer

    Students who have completed relevant study activities at an institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme.

    Each semester contains a complete and partial learning sequence, each with their own exams. That means it is possible for foreign students to complete parts of the study programme with documented equivalent qualifications from a foreign educational institution.

    Read more about credit transfer at VIA University College

    NB: We reserve the right not to create classes in the event of too few applicants.


  • How to apply

    The application deadline for Danish and international students is 1 July at 12.00 noon.

    The programme begins in August. 

    If you have an Academy Profession degree in Marketing Management or similar, you may apply directly for the top-up programme by using the online application form. 

    The application form will open on 1 February. You can find the link to the application form on this page by then.


    Application deadline for Danish and international students is 1 July at 12:00 noon.

    Non-EU applicants

    Application deadline for Non-EU applicants is 22 March at 12.00 noon.

    Applicants from outside of the EU/EAA who do not hold a valid Danish residence permit, are required to pay a 100 Euro application fee before their applications can be processed. The fee is to be paid at the time of application.

    Please note that the deadline for payment of the tuition fee is 15 May.

    Please visit the Admission site for further information about how to apply, the application fee, residence and work permits and how to follow your application

  • Fees and tuition

    Get information about tuition fees and more.

    Listed below is an overview of who is eligible for free tuition and who has to pay for tuition themselves. Are you a foreign applicant outside the EU membership, residing in Denmark and already have a Danish residence permit you must attach both your residence card (back and front) as well as your residence letter to your application on We need this in order to assess whether you must pay for tuition fee yourself or not. 

    • Applicants of a country that is a full member of the EU 
    • Applicants of Norway, Iceland, or Liechtenstein (EEA countries) or Switzerland
    • Applicants living in Denmark either with a permanent residence permit issued in Denmark or a residence permit with the possibility for permanent residence - noted as “MMF. varigt ophold” on front of the residence card
    • Applicants with a Residence permit as the accompanying child of a non-EU/EEA parent holding a residence permit based on employment (§9a and §9m of the Danish Aliens Act) 
    • Applicants with a temporary residence permit as a refugee on the grounds of family reunification (accompanying child) (§7. subsection 1, and subsection. 2, and § 8, subsection. 1 and 2, of the Danish Aliens Act)
    • Applicants with a temporary residence permit based on the Danish Aliens Act § 9.1, or § 9 c. 1, on the grounds of family reunification to a non-EU/EEA citizen with a residence permit (§ 7, subsection 1 or 2, or § 8, subsection 1 og 2,) 
    • A student on an exchange programme as part of a bilateral agreement with VIA University College

    When do you have to pay for tuition? 

    • When you are a foreign applicant, living in Denmark with a temporary residence permit (with no possibility for permanent residence - noted as “MMF. varigt ophold” on the front of the residence card)
    • When you are a foreign applicant with residence outside of Denmark and need a Danish residence permit based on study
    • When you are an applicant with a temporary residence permit as a refugee based on §7, subsection 3 of the Danish Aliens Act

    Open the below pdf to learn more.

    Payment schedule and Terms of Payment (pdf)

    The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, the following semester payments will correspond to the tuition fee at that time. 

    VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes. 

    If tuition fee is required, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution. 

    If you are asked for additional payments by a VIA University College partner, please let us know. 

    Application fee

    Application is free if you are from a country that is member of the EU. Applicants from all other countries are required to pay an application fee of 100 euro. The application fee must be paid in full when applying for the programme. 

    Learn more about the application fee and how to pay 

    Terms and agreements

    Terms and agreement between partners and VIA University College can be seen in the different contracts under:

    Applying for a visa

    When applying for a visa, remember to include a copy of your admission letter.

  • Internship

    Your internship teaches you things you can’t learn in a classroom.

    Experience the working world 

    Doing an internship is a great way to get first-hand work experience and to gain access to the best graduate jobs. 

    As part of the bachelor top-up programme, you will be required to do an internship during the third semester. This will allow you to apply theory to real-world business tasks and practice a number of valuable skills. 


    You will benefit from working in a real-life environment and gain professional experience relevant to your future career as an International Sales and Marketing Manager. 

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies. 

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and make good contacts with employers within your field of your study. 

    Where to go? 

    You may do the internship in a company of your choice in Denmark or abroad. 


    The minimum period for an internship is 12 weeks of full-time work.

  • Career guidance

    As a graduate, you can look forward to excellent employment prospects worldwide.

    The hallmark of this programme is an international focus and the inter-disciplinary skills that will make you attractive to a wide range of companies. 

    Career counselling and events

    Career Service Centre at VIA offers a range of services to students. You can make an appointment at Carrer Service Centre for advice on writing a good CV and Cover Letter, updating your LinkedIn profile and searching for jobs and internships.

    The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

    Further education

    When you graduate as an International Sales and Marketing Manager, you will have the opportunities to continue with a master’s degree in Denmark or other countries.

  • International opportunities

    A study abroad experience provides global insight and perspective.

    To enrich the study experience and nurture cultural diversity on campus, we encourage our students to study abroad and we welcome foreign students from partner institutions.

    VIA University College has corporation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas. 

    This means that you have the opportunity to choose to study for one semester at one of our partner institutions in another country. If you choose to study abroad, we recommend doing so during the 6th semester.

    Today's business world is a global marketplace, so having a study abroad experience can be positive for your CV. 

    You may also choose to do your internship in an international company in another part of the world. Both possibilities give you the opportunity to experience the way of life in another culture.

    Contact our international coordinators.

  • Student counselling

    Need help before applying?

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admission requirements, selection criteria and admission procedures. 

    Contact our student counsellors' office Monday - Thursday 09:00-13:00 and Friday 10:00-12:00 at:

    T: +45 87 55 43 20 (text or call). 


  • Contact

    You are always welcome to contact us.

    VIA International Sales & Marketing Management
    Chr. M. Østergaards Vej 4
    DK - 8700 Horsens 

    T: +45 87 55 40 00

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30 

Want to know more

Study environment on Campus Horsens

Mentoring programme for new students

Experienced students are ready to help you thrive as a new student in a new country.
Meet Irma

Irma is working at Arla Foods

Irma from Latvia is a graduate of International Sales and Marketing Management at VIA and is now working as IT Project Manager in Denmark's largest dairy company Arla Foods.

Alexandra got a job at Siemens

Romanian Alexandra does a little extra to develop herself.
Mathilde Frandsen is working as marketing assistent

Mathilde is working at bubblemedia

As a marketing assistent you have many different tasks: sales, developing and following-up on campaigns.
Video icon

Video about the programme

View a short film that tells you what it is like to be a student at VIA International Sales & Marketing Management.

Career Service Centre

Career Service Center

The Career Service Center matches businesses with students for project work, internships and jobs.

Alina is an international graduate

Alina and her husband works at Siemens and LEGO

Both Alina and Razvan are international graduates from VIA.

Meet Valeria

What's it like to work in Denmark?

Meet Valeria graduate of International Sales and Marketing.