Innovation and Design of Products





Offered by

Mechanical Engineering




The course is directed to student from the 6th semester or equivalent in an attempt to enhance their skills within product development from the end user and business perspectives.

The student is required to be familiar with basic engineering skills within the areas of 1) Materials and ma-terial processing technologies; 2) Design methods including technical drawing; 3) Basic business econom-ics and teamwork.

The course welcomes student with qualifications within such related fields as industrial design, marketing, or similar.

Main purpose

The main purpose of the course is to strengthen student’s acquaintance with engineering procedures within the development and assessment of mechanical products from both re-design and conceptual design perspectives. Human-centered design thinking, business assessment and innovation strategies will be of emphasis.


Upon the completion of the course, the student will acquire knowledge:

• To define human-centered design.
• To describe user experience (UX) design methods.
• To identify the fundamental ergonomics aspects in good product design.
• To find, characterize and select the most relevant methods/ tools for user needs identification, acquisition and interpretation.
• To identify and choose between different design approaches.
• To define and formulate customer value proposition.
• To classify, interpret and implement business models for product design.
• To reason system interconnectedness exploration is essential in design thinking.


Upon the completion of the course, the student will be able:

• To extensively apply User Experience (UX) design methods throughout a design project.
• To implement correctly the selected methods/tools (e.g. Von Hippel, function analysis, think-aloud, role play, mood board, etc.) to achieve their designated goals for data analysis/synthesis from the product re-design and human-centered design perspectives.
• To relate, evaluate, and reason the key findings derived from the various undertaken analyses and syntheses.
• To identify and translate user needs to product requirements
• To assess solution propositions in a business, risk and functionality perspective (e.g. DeBono, HOQ, 6D’s of exponential technology)
• To implement disruptive thinking to reflect on design solutions and reframe design problem.


Upon completion, the student will be familiar with and able to implement Design Thinking models to start, plan, innovate, and complete a design project to a conceptual level including multiple dimensions e.g. the business perspective.


Teaching methods and study activities

The student shall expect 138 hours of workload distributed across various study activities including lectures, group works, workshops and design projects. 
There will be 3 lessons per week for 12 weeks. Pre-lesson preparation, if assigned, is required.
Study Activity Model
Category 1, Initiated by the lecturer with the participation of lecturer and students: 15 hours – 11%
Category 2: Initiated by lecturer with participation of students: 23 hours – 17 %
Category 3: Initiated by students with participation of students: 97 hours – 79 %
Category 4: Initiated by students with the participation of lecturer and students: 3 hours – 2%


1. Wickens, C.D. Lee, J., Liu, Y., Becker, S.G. (2004), An Introduction to Human Factors Engineer-ing, 2nd Ed., Pearson Education, Inc.
2. Norman, D.A. (2013), The design of everyday things-revised and expanded edition, MIT Press.
3. McCarthy, J. , Wright, P. (2004), Technology as experience. (Notes on ItsLearning)
4. Norman, D.A. (2004), Emotional Design, why we love (or hate) everyday things. (Notes on ItsLearning)
5. Nigel Cross: Engineering Design Methods/ Strategies for Product Design 4th edition
6. Hidden Needs Analysis: Creating Breakthrough Products - An Interview with Keith Goffin (Notes on ItsLearning)
7. Philip Kotler:Marketing Management – Product Life Cycle & Marketing Management – Marketing Mix (Notes on ItsLeaning)
8. The 12 Different Ways for Companies to Innovate:
1. Donald Firesmith, Software Engineering Institute, U.S.A:  Specifying Good Requirements




Type of examination:
1) 15 minutes of group presentation presenting the A2 sized poster and prototype.
2) With the presence of all other group members, 15 minutes individual oral examination based up-on the submitted synopsis and an additional question drawn during the examination session.  A list containing the additional questions will be accessible to the students at minimum one week in prior to the examination date.
Examination counts for 100% of the final grade.
External examiner


Same as ordinary examination.

Grading criteria

The Danish 7 point scale

Additional information



Martin Møhl/Yoke-Chin Lai

Valid from

8/1/2019 12:00:00 AM

Course type

Mechanical Engineering Classic