Intercultural Business Communication





Offered by

Global Business Engineering




Admission requirements for the Global Business Engineering Programme. English language level equivalent to a Danish A-level.
Test required for international students.

Main purpose

The purpose of this course is to enable the students to interact successfully and competently with people from different cultures in their future professional capacities.


After the course the students should be able to identify:

  • the basic structures, elements and functions of culture
  • cultural value dimensions
  • verbal and nonverbal intercultural communication
  • the importance of culture and intercultural communication in international business
  • business culture in selected areas in the world
  • intercultural management, leadership, teamwork, sales situations, negotiations, and conflicts. 
  • knowledge of use of English language.
  • knowledge of presentation techniques.


After the course the students should be able to:

  • explain how culture affects aspects of international communication and management.
  • acquire a better understanding of his/her own cultural conditioning.
  • distinguish the major dimensions which define cultural differences among societies or groups.
  • recognise the cultural variables in the communication process and what factors can cause noise in the process.
  • successfully manage cross-cultural communications, sales and negotiation situations.
  • express themselves fluently and accurately in presentation, conversation and discussion in oral English language.
  • be able to apply presentation techniques and present a topic in   nuanced and well-structured English language.


Upon successful completion of this course, the student will be able to

  • identify, accept and adjust to cultural similarities and differences.
  • find, apply and evaluate literature and information in general on cultural practice in a country or region  .
  • apply effective communication strategies depending on situation, context and culture.
  • act in different international environments in connection with sales and negotiation situations.
  • express themselves fluently and accurately in oral English language.
  • be able to apply presentation techniques in a professional way.


Teaching methods and study activities

The teaching methods will be a combination of tutorials, lectures, student presentations, exercises, role-plays, cases, written assignments and group discussions.
The students are expected to participate actively in the lessons and thus practice their oral English language skills.


Understanding Cross-Cultural Management, 4th ed., Marie-Joelle Browaeys, Roger Price, Pearson



Prerequisites for exam:  
One approved mandatory group presentation.

Exam type:
An individual  oral exam with an external examiner. The oral examination will be based upon a subject found by draw. The examination accounts for 100 % of the final grade.
The final grade for this course will be comprised of the following:  knowledge of the course theory 75%, oral English language skills 25 %.
Duration: 20 min. incl. voting. Preparation 20 min.
External examiner

Tools allowed:  
All aids are allowed.

Same as ordinary.


Grading criteria

​7-point scale

Additional information

The semester work load is 137.5 hours of student work, comprising compulsory written and oral assignments/tests.


Kirsten Jepsen /Helle Neimann Olesen/ Torsten Ulsig

Valid from

8/1/2022 12:00:00 AM

Course type


Cultural value dimensions, business cultures, corporate culture, intercultural management, leadership, organisation, cross-cultural sales and negotiations, conflict handling, intercultural competency, oral communication skills in English language.