A professional bachelor’s degree specialised in Branding and Marketing Management is right for you, if you want to challenge and develop existing and new brands while focusing on sustainable practices.
- You will learn to identify, analyse and present data, trends and tendencies in areas related to branding and marketing.
- We optimise communication platforms of companies, and you will learn to develop, plan, carry out and evaluate marketing activities broadly, nationally as well as internationally.
- In addition, you get to work with social media and digital marketing as catalysts of campaigns.
The courses at this specialty will provide you with the ability to lead and develop branding strategies independently, perform trend- and market analyses, as well as make media plans and plan events. You will specialise in ensuring that new business concepts match brand values. You will, for example, learn how to market activities which combines business, aesthetics and sustainability, while creating value for the consumer at the same time.
The study programme combines theory with practical skills, which enables you to take on specific job positions in e.g. social media, graphic design and campaign planning.
A creative study programme focused on design and business
With Branding and Marketing Management you will join a creative and practice-oriented study programme, oriented towards the fashion- and lifestyle industries. You will get a special understanding of the interaction between design and business and the creative processes employed in the industry.
The strength of the programme is the combination of specialty courses, electives and common courses.
Design and business are the focal points of the common courses, where students from all specialties collaborate on projects with leading companies from the industry.
In the process of developing creative, entrepreneurial and realistic solutions, your business acumen with increase, and you will get experience in collaborating across professions. This way you will be prepared to take on a job in the industry.
Likewise, joining an internship is important to provide insight into industry practices. Some specialties offer the opportunity to join electives with study trips – and if you are dreaming of studying abroad, this is also possible by taking an exchange semester with one of our international partner universities.
Strong study environment in design and business
Your teaching will take place in a study environment with strong ties to design and business and in close collaboration with businesses in the fashion- and lifestyle industries. State-of-the-art technology is available to you in unique workshop and lab facilities, which will provide ample opportunities to experiment with prototypes. In addition, you will get access to highly specialised knowledge and know-how, which will contribute to shaping your professional skills and future.
Design and Business specialised in Branding and Marketing Management taught in English is available at VIA’s campus in Herning.
See the curriculum overview
Download overview of courses at the study programme (pdf)