Design and Business speciality: Fashion Design

Do you want to work strategically, creatively and independently with the development of brand strategies and events? And to use the right channels for your messages? Then Branding and Marketing Management at campus Herning is the right study programme for you!

About the Branding and Marketing Management speciality

  • The professional bachlor’s degree in Design and Business specialised in Fashion Design is for students with the ambitions to realise creative ideas and design sustainable products in the fashion industry.

    At the programme, you will develop value based designs focused on circularity, the end user and responsible business models.

    Aesthetics, design and understanding of materials are central to independent experiments and development of prototypes and products. You are going to work with the newest knowledge and technologies in the industry, e.g. body scanning and CLO3D design.

    The goal is to provide you with skills to work with aesthetic strategies, new materials and sustainable solutions to complex design challenges.

    A programme tailored to the fashion industry

    One of the strengths of the programme is the interdisciplinary collaboration with the industry and students from other specialities within the programme. Design, business, and technology are integrated into the common subjects, where students from all specialities collaborate to develop relevant solutions for the fashion and lifestyle industries.

    In the process of developing innovative ideas for companies, you gain practical experience in collaborating to achieve creative, entrepreneurial, and feasible concepts. The integrated internship provides you with experience in the industry's way of working. The programme incorporates both national and international insights and perspectives. 

    The speciality is available in English at our campus in Herning.

    Download a full course overview (pdf) 

    See the curriculum

  • With a BA degree specialising in Fashion Design, you will typically be qualified for a job as a designer in a company in the fashion industry, or be ready to start your own business. 

    As a designer, you are responsible for the development of collections and research trends to make creative briefs based on the brand DNA.

    In the process of creating a collection, the designer has to make work sketches, choose materials with the purchaser, communicate with the pattern constructor about fit, as well as create presentation materials for the sales organisation.

    If you are entrepreneurial at heart and want to start your own brand, you have the option of joining or incubator environment for support during the start-up phase.

    Further education

    With a BA degree specialising in Fashion Design, you have the opportunity to take a master’s degree in Denmark or abroad.

  • If you have any questions about our study programmes or just need to confirm your choice of education, our student counsellors are always at your service. 

    A student counsellor can help you with: 

    • Questions about VIA's study programmes at VIA Design, admission requirements, selection criteria and admission procedures 
    • Guidance about how you qualify yourself for admission or perhaps suggestions for other study opportunities if you are rejected/not admitted 
    • Accommodation and living costs in Herning 

    Anne-Louise Degn Stagstrup
    Student counsellor

    T: +45 87 55 05 48
    E: design.info@via.dk

    You are also welcome to contact us if you have any general questions about VIA 

    VIA Design & Business
    Birk Centerpark 5
    DK-7400 Herning 

    T: + 45 87 55 05 00
    E: herning@via.dk 

Meet students and graduates

Meet designers and see their collections

Fashion lookbook 2023

Meet upcoming fashion designers from VIA and see their collections.
Go to the 2023 lookbook
VIA lookbook 2022

Fashion lookbook 2022

Meet upcoming fashion designers from VIA and see their collections.
Go to the 2022 lookbook

Join us behind the scenes

Watch the 2021 graduates 3D scan their collections