Marketing Management

This is a business programme with a focus on international marketing, business economics, sales and marketing communication, organisation and management, and business law.

Type

Academy Profession Degree

Duration

2 years (120 ECTS)

Campus city

Horsens

Study start

September

Internship

3-5 months

About the Marketing Management study programme

  • The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.

    Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.

    In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme. 

    1st semester

    The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.

    2nd semester

    During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.

    3rd semester

    During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.

    4th semester

    The 4th semester consists of an internship and a final project.

    The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.

    Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company. 

    The educational programme starts with a commencement of studies exam

    You are required to sit and pass an exam in order to continue on the Marketing Management programme no later than one month after studies have started.

    The aim of the commencement of studies exam is to identify and exclude inactive students from the programme.

    You can read more about the commencement of studies exam in the curriculum.

  • Admission requirements

    • Upper secondary school leaving certificate/high school exam, or
    • The International or the European Baccalaureate, or
    • Three year vocational education

    General admission requirements

    In addition to the admission requirements, all applicants must also meet the following general admission requirements:

    • Mathematics equivalent to a Danish B-level (min. 250 hours*) and
    • English equivalent to a Danish C-level (min. 75 hours*)

    * 1 hour = 60 minutes study hours during the final three years in upper secondary school.

    Applicants must have passed the above-mentioned subject with a minimum average weighted grade score of 02. If you are applying with a foreign exam, your grades will be converted into Danish grades.

    Non-Danish applicants must include a copy of the original exam certificate and a transcript of records plus a state-authorised translation of the before mentioned documents in either Danish or English.

    Admissions levels

    See last year’s admissions levels via UddannelsesGuiden.dk under the tab "Professionshøjskolen VIA University College" (only in Danish). 

    Admission with special permission

    If you do not fulfil the entry requirements, you can apply for admission with special permission. Read more here

    Verification form

    Applicants who hold a non-Danish entry qualification must fill in the verification form in order to verify the hours of instruction of every needed subject during the final three years of upper secondary school as well as last received grade. This helps us convert your qualifications to Danish levels. The verification form must be stamped and signed by your previous school in order to be accepted. The form must be submitted with your application at optagelse.dk.

    Download verification form (pdf)

    You can visit the website of the Danish Ministry of Higher Education and Science to find help or to have your qualification evaluated by the Ministry before applying.

    English proficiency certificates

    All applicants will have to document English equivalent to a Danish B-level with a minimum average weighted grade score of 3,0 (min. 210 hours, 1 hour = 60 minutes during the final three years in upper secondary school). Use the verification form for this. The grades from the applicant’s High School Diploma will be converted into Danish grades.

    Please note: In cases where applicants cannot meet the Danish B-level requirement or grade conversion is not possible, the applicant may provide other documentation. Please find an overview of accepted language test certificates and test scores on our page for VIA Language Assessment Centre

    You may also choose to sit VIA University College's English Language Assessment Test (VIAT/e), but you need to be present on Campus. Read more about the VIALAC test. 

    Assessment of your application

    All applicants will be evaluated individually. We will be looking at:

    • Exam results from previous studies
    • Work experience ((a minimum of 30 hours work per week for at least 3 months)
    • Please upload Employers Declaration (pdf) at optagelse.dk 
    • Stays abroad (for a consecutive period of minimum 3 months)
    • Relevant courses of at least 6 months duration e.g. preparation courses for refugees and immigrants
    • General motivation

    You can apply for the Marketing Management programme via quota 1 or quota 2. The Marketing Management programme enrolls 35 percent from quota 2 and 65 percent from quota 1.

    Credit transfer

    Students who have completed relevant study activities at an institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme.

    NB: We reserve the right not to create classes in the event of too few applicants.

  • The programme begins in September. 

    Apply online through optagelse.dk. The application portal opens on 1 February every year.

    Fill in the application form and upload relevant documentation to optagelse.dk.

    Please note that applicants applying without a Danish Civil registration number must send a signature page from optagelse.dk by e-mail to apply@via.dk before 15 March at 12:00 noon.

    The area code for the programme is 79465.

    Application deadlines

    15 March, 12:00 noon

    • All international applicants
    • International and Danish applicants applying on the basis of a vocational education
    • Danish applicants applying on the basis of an international or foreign entry qualification
    • Danish quota 2 applicants and applicants applying for any kind of exemption

    5 July, 12:00 noon

    • Only Danish quota 1 applicants

    Response to your admissions request

    You will receive an answer to your admissions request on 28 July. 

    Should the 28 July fall on a Saturday or Sunday, you will receive an answer to your admissions request the Friday before.

    Available study places

    Any available study places will be published on VIAs webpage “Available study places” on 28 July.

    An application form can be found on VIAs webpage “Available study places” on 28 July. Applications for available study places will be handled manually.

    Fee for Non-EU applicants

    Applicants from outside of the EU/EAA who do not hold a valid Danish residence permit, are required to pay a 100 euro application fee before their applications can be processed. The fee is to be paid at the time of application.

    Please visit the Admission site for further information about how to apply, the application fee, residence and work permits and how to follow your application.

  • Listed below is an overview of who is eligible for free tuition and who has to pay for tuition themselves. Are you a foreign applicant outside the EU membership, residing in Denmark and already have a Danish residence permit you must attach both your residence card (back and front) as well as your residence letter to your application on optagelse.dk. We need this in order to assess whether you must pay for tuition fee yourself or not. 

    Who is eligible for free tuition? 

    • Applicants of a country that is a full member of the EU 
    • Applicants of Norway, Iceland, or Liechtenstein (EEA countries) or Switzerland
    • Applicants living in Denmark either with a permanent residence permit issued in Denmark or a residence permit with the possibility for permanent residence - noted as “MMF. varigt ophold” on front of the residence card
    • Applicants with a Residence permit as the accompanying child of a non-EU/EEA parent holding a residence permit based on employment (§9a and §9m of the Danish Aliens Act)
    • Applicants with a temporary residence permit as a refugee on the grounds of family reunification (accompanying child) (§7. subsection 1, and subsection. 2, and § 8, subsection. 1 and 2, of the Danish Aliens Act)
    • Applicants with a temporary residence permit based on the Danish Aliens Act § 9.1, or § 9 c. 1, on the grounds of family reunification to a non-EU/EEA citizen with a residence permit (§ 7, subsection 1 or 2, or § 8, subsection 1 og 2,) 
    • A student on an exchange programme as part of a bilateral agreement with VIA University College

    When do you have to pay for tuition? 

    • When you are a foreign applicant, living in Denmark with a temporary residence permit (with no possibility for permanent residence - noted as “MMF. varigt ophold” on the front of the residence card)
    • When you are a foreign applicant with residence outside of Denmark and need a Danish residence permit based on study
    • When you are an applicant with a temporary residence permit as a refugee based on §7, subsection 3 of the Danish Aliens Act

    Open the below pdf to learn more.

    Payment schedule and Terms of Payment (pdf)

    The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, the following semester payments will correspond to the tuition fee at that time. 

    VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes. 

    If tuition fee is required, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution. 

    If you are asked for additional payments by a VIA University College partner, please let us know. 

    Application fee

    Application is free if you are from a country that is member of the EU. Applicants from all other countries are required to pay an application fee of 100 euro. The application fee must be paid in full when applying for the programme. 

    Learn more about the application fee and how to pay

    Terms and agreements

    Terms and agreement between partners and VIA University College can be seen in the different contracts under:

    Applying for a visa

    When applying for a visa, remember to include a copy of your admission letter.

  • Experience the business world

    Doing a internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

    This will allow you to apply theory to real-world business tasks and to practice a number of valuable skills.

    Benefits

    You will benefit from working in a real-life environment and gain professional experience of relevance to your future career as a Marketing Manager.

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and you will get good contacts with employers within the field of your study.

    Where to go?

    You may do the internship in a company of your choice in Denmark or abroad.

    Duration

    Your internship will be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

    Further information:
    Students on work placement (pdf)

  • The hallmark of this programme is its international focus and the inter-disciplinary skills you will learn, which will make you attractive to a wide range of companies.

    Career counselling and events

    Career Service Centre at VIA offers a range of services to students. You can make an appointment at Carrer Service Centre for advice on writing a good CV and Cover Letter, updating your LinkedIn profile and searching for jobs and internships.

    The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

    Further education

    When you have completed the Academy Profession Degree in Marketing Management Programme, you will have excellent opportunities for further education.

    The Academy Profession Degree provides direct access to:
    The Bachelor of International Sales and Marketing Programme.

    Furthermore, graduates may enroll in other bachelor programmes in Denmark and abroad, reducing their total study time through credit transfer agreements.  

  • A study abroad experience provides global insight and perspective.

    To enrich the study experience and nurture cultural diversity on campus, we welcome foreign students from partner institutions.

    VIA University College has cooperation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

    You may choose to do your internship in an international company in another part of the world. This will give you the opportunity to experience the way of life in another culture.

    Today's business world is a global marketplace, and having international work experience can enhance your CV.

     

  • Contact a student counsellor

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admissions requirements, selection criteria and admissions procedures.

    Contact our student counsellors' office Monday - Thursday 09:00-13:00 and Friday 10:00-12:00 at:

    E: stud.info@via.dk
    or text/call:
    T: +45 87 55 43 20 

    You are also welcome to contact us if you have any general questions about VIA

    VIA Marketing Management
    Chr. M. Oestergaards Vej 4
    DK - 8700 Horsens

    T: +45 87 55 00 20.
    E: horsens@via.dk

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30

    Find us on Google Maps

    Read about Campus Horsens

Meet students and graduates

Discover

Video about the programme

Watch a short film that tells you what it is like to study Marketing Management at VIA.
Watch the video

Mentoring programme for new students

Experienced students are ready to help you thrive as a new student in a new country.
Read about the mentoring programme