Marketing Management

This is a business programme with a focus on international marketing, business economics, sales and marketing communication, organisation and management, and business law.


The programme is not open for application


Academy Profession Degree


2 years (120 ECTS)

Campus city


Study start



3-5 months

Two students are drawing on a glass wall

See the Danish programme

The programme Marketing Management is no longer open for application.

For Danish speaking students, we offer the AP programme Markedsføringsøkonom if you want to work in marketing.

About the Marketing Management study programme

  • The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.

    Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.

    In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme. 

    1st semester

    The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.

    2nd semester

    During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.

    3rd semester

    During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.

    4th semester

    The 4th semester consists of an internship and a final project.

    The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.

    Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company. 

    The educational programme starts with a commencement of studies exam

    You are required to sit and pass an exam in order to continue on the Marketing Management programme no later than one month after studies have started.

    The aim of the commencement of studies exam is to identify and exclude inactive students from the programme.

    You can read more about the commencement of studies exam in the curriculum.

  • Admission requirements

    • Upper secondary school leaving certificate/high school exam, or
    • The International or the European Baccalaureate, or
    • Three year vocational education

    Specific admission requirements

    In addition to the admission requirements, all applicants must also meet the following specific admission requirements:

    • Mathematics equivalent to a Danish B-level (min. 250 hours*) or Business economics equivalent to a Danish B-level (min. 210 hours) and
    • English equivalent to a Danish C-level (min. 75 hours*)

    *1 hour = 60 minutes study hours during the final three years in upper secondary school.

    Applicants must have passed the above-mentioned subject with a minimum average weighted grade score of 02. If you are applying with a foreign exam, your grades will be converted into Danish grades. Non-Danish applicants must include a copy of the original exam certificate and a transcript of records plus a state-authorised translation of the before mentioned documents in either Danish or English.

    Admissions levels

    See last year’s admissions levels via under the tab "Professionshøjskolen VIA University College" (only in Danish). 

    Admission with special permission

    If you do not fulfil the entry requirements, you can apply for admission with special permission. Read more here

    Verification form

    Applicants who hold a non-Danish entry qualification must fill in the verification form in order to verify the hours of instruction of every needed subject during the final three years of upper secondary school as well as last received grade. This helps us convert your qualifications to Danish levels. The verification form must be stamped and signed by your previous school in order to be accepted. The form must be submitted with your application at

    Download verification form (pdf)

    You can visit the website of the Danish Ministry of Higher Education and Science to find help or to have your qualification evaluated by the Ministry before applying.

    English proficiency certificates

    All applicants will have to document English equivalent to a Danish B-level with a minimum average weighted grade score of 3.0 (min. 210 hours, 1 hour = 60 minutes during the final three years in upper secondary school). Use the verification form for this. The grades from the applicant’s High School Diploma will be converted into Danish grades.

    Please note: In cases where applicants cannot meet the Danish B-level requirement or grade conversion is not possible, the applicant may provide other documentation. Please find an overview of accepted language test certificates and test scores here.  

    Assessment of your application

    All applicants applying before 15 March, 12:00 noon will be assessed based on the following:

    • Exam results from previous studies
    • Work experience ((a minimum of 30 hours work per week for at least 3 months)
    • Please upload Employers Declaration at 
    • Stays abroad (for a consecutive period of minimum 3 months)
    • Relevant courses of at least 6 months duration e.g. preparation courses for refugees and immigrants
    • General motivation

    You can apply for the Marketing Management programme via quota 1 or quota 2. The Marketing Management programme enrolls 35 percent from quota 2 and 65 percent from quota 1.

    Credit transfer

    Students who have completed relevant study activities at an institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme.

    Read more about credit transfer at VIA University College.

    NB: We reserve the right not to create classes in the event of too few applicants.

  • The programme is not open for application.

  • Whether you need to pay tuition fee or not depends on several criteria. For further information, go to the Tuition Fees page.

    Payment schedule and Terms of Payment Marketing Management (pdf)


    Terms and agreements

    Terms and agreement between partners and VIA University College can be seen in the different contracts under:

  • Experience the business world

    Doing a internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

    This will allow you to apply theory to real-world business tasks and to practice a number of valuable skills.


    You will benefit from working in a real-life environment and gain professional experience of relevance to your future career as a Marketing Manager.

    Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

    The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and you will get good contacts with employers within the field of your study.

    Where to go?

    You may do the internship in a company of your choice in Denmark or abroad.


    Your internship will be between three and five months, depending on whether you decide to write your final project in cooperation with the company.

    Further information:
    Students on work placement (pdf)

  • The hallmark of this programme is its international focus and the inter-disciplinary skills you will learn, which will make you attractive to a wide range of companies.

    Career counselling and events

    Career Service Centre at VIA offers a range of services to students. You can make an appointment at Carrer Service Centre for advice on writing a good CV and Cover Letter, updating your LinkedIn profile and searching for jobs and internships.

    The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

    Further education

    When you have completed the Academy Profession Degree in Marketing Management Programme, you will have excellent opportunities for further education.

    The Academy Profession Degree provides direct access to:
    The Bachelor of International Sales and Marketing Programme.

    Furthermore, graduates may enroll in other bachelor programmes in Denmark and abroad, reducing their total study time through credit transfer agreements.  

  • A study abroad experience provides global insight and perspective.

    To enrich the study experience and nurture cultural diversity on campus, we welcome foreign students from partner institutions.

    VIA University College has cooperation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

    You may choose to do your internship in an international company in another part of the world. This will give you the opportunity to experience the way of life in another culture.

    Today's business world is a global marketplace, and having international work experience can enhance your CV.


  • Contact a student counsellor

    The student counsellor can help you with questions about various VIA study programmes within technology and business, admissions requirements, selection criteria and admissions procedures.

    Contact our student counsellor:

    Kirsten Samsøe Teilmann
    T: +45 87 55 36 66 

    You are also welcome to contact us if you have any general questions about VIA

    VIA Marketing Management
    Banegårdsgade 2 
    DK - 8700 Horsens

    T: +45 87 55 00 20.

    Opening hours

    Lines are open:
    Monday - Thursday at 07:45 – 15:30
    Friday at 07:45 – 14:30

    Find us on Google Maps

    Read about Campus Horsens

Meet students and graduates


Video about the programme

Watch a short film that tells you what it is like to study Marketing Management at VIA.
Watch the video

Mentoring programme for new students

Experienced students are ready to help you thrive as a new student in a new country.
Read about the mentoring programme