Branding and Marketing Management

Specialisation within the Design, Technology and Business programme

Do you want to develop brands and new concepts? Branding & Marketing Management provides you with strategic and creative skills within these fields?

About the specialisation

  • Content

    The speciality provides you with a basic understanding of branding and marketing and how it’s used in the fashion and lifestyle sector.  
    Branding & Marketing Management is an area of specialisation on the Academy Profession (AP) Degree in Design, Technology & Business and is located in Herning.

    Here you will get the opportunity to work with other international students that share your passion for branding and marketing. 

    You learn to communicate, plan and carry through visual and strategic marketing for a specific target group. As a starting point for this programme, you will analyse a brand’s values as well as trends and tendencies in the global consumer market. You learn how to use various marketing channels, e.g. digital, and print media, and you will gain insights as to choosing the right channels for your concept. 

    With an AP degree in Branding and Marketing Management you get to work in teams with marketing professionals as well as designers, web managers etc. from the fashion and lifestyle sector. As a result, we aim to provide you with a broad knowledge of the variety of professions you may encounter once you finish your education. Hence, you will experience a broad collaboration with the other international students from the various specialities at the AP degree in Design, Technology & Business.  

    Download a full course description (pdf)

    Read more about the AP Degree in Design, Technology & Business, admission requirements and international opportunities

  • Career guidance 

    With an AP degree in Branding and Marketing Management you have the chance to work as an assistant within the fashion and lifestyle sector. 

    You can become part of a creative team which ensures the best marketing of a company’s products. 

    You have acquired strategic and creative competencies within the area of branding and you will be able to work with existing brands as well as new brands and concepts. Taking a thorough analysis of the brand as well as trends and tendencies on the market as your starting point, you will communicate, plan and carry through marketing measures aimed at existing target groups – both strategically and visually. You will learn to employ various marketing channels – from homepages to outdoor - and you will gain insight regarding how to choose the right channels for your concept. 

    Most of our AP degree graduates choose to follow a BA top-up programme, which gives you access to a wider range of career prospects. 

  • Contact

    You are always welcome to contact us.

    VIA Design, Business & Technology
    Birk Centerpark 5
    DK-7400 Herning 

    M: + 45 87 55 05 00

    Find us on Google Maps  

    Read about Campus Herning

Get inspired

VIA Design on Instagram

Experience Branding and Marketing Management through pictures from Instagram at #viabranding

Campus Herning Building B

Campus Herning - VIA Design

The largest design and business academy in Scandinavia within fashion and lifestyle.

Model med kjole fra Agne Malisauskaite

Fashion shows

Each year, selected students from Fashion Design show their collections at a fashion show in Copenhagen.