Film and Transmedia Storytelling with Generative AI 

VIA Film & Transmedia's international semester programme, FilmAI, provides students with the skills to create compelling film and transmedia narratives using cutting-edge technologies. With a focus on the construction of immersive fictional universes through generative AI, the curriculum also addresses important topics such as intellectual property protection, innovation in business models, and cultural entrepreneurship.




1 semester (30 ECTS)

Campus city


Study start


About the Film and Transmedia Storytelling with Generative AI programme

  • Language:

    The programme is taught in English.

    The course:

    Embracing New Workflows and Skills

    The creative industries are experiencing rapid transformation with the adoption of new workflows supported by Generative AI tools. Many who experiment with AI tools initially marvel at their potential, only to quickly realize the complexity of eliciting precise outputs. The art of "prompting" – effective communication with AI tools – is vital. As tools and their capabilities continuously evolve, mastering methods and guidelines for directing your interactions with AI tools is increasingly important.

    Building an Innovative Portfolio

    Our teaching approach emphasizes not only on content creation – crafting exceptional film and transmedia narratives – but also equips you with highly coveted skills in managing the advantages of AI in film and transmedia production. These skills will distinguish you in a competitive market post-programme. You will learn to create AI assistants that will enhance your portfolio in ways you might not have imagined possible. A significant portion of teaching and supervision will be delivered by industry professionals, providing students with an opportunity to present their work to key industry figures.

    Exploring the Intersection of AI and Emerging Technologies

    The FilmAI programme extends an invitation to students with an interest in Virtual Production (VP) and Extended Reality (XR) technologies to explore their potential. With our MiXR Lab facility, students can choose to delve deeper into their preferred technology, combining AI with live-video-recordings to execute compelling projects.

    Engage in a Creative Learning Environment

    Students participate in all lectures and work on their projects within the programme’s dedicated creative workshop classroom. With 24-hour access to top-tier professional equipment, students can fully realize their creative ideas. The workshop classroom includes digital production facilities, workspaces, a small kitchen and a lounge area, fostering a warm and friendly atmosphere. Our exchange students typically hold a deep affection for our international semesters – we hope you will, too.

    Download our brochure here

    Download our fact sheet

    Download the course description 

    More information:

    Learn more about the department of VIA Film and Transmedia

  • We warmly welcome international students. Studying at the school for a semester is a unique opportunity to specialise and dive into the field of transmedia – as well as an opportunity to get to know Denmark. 

    If your university does not have a partner agreement with VIA Film & Transmedia, it is still possible to study at VIA, but for a fee. Alternatively, you can ask the international coordinator at your institution to contact us about the possibility.

    If you are a graduate wishing to study for a semester with us to strengthen your profile, it is also possible to do so for a fee.

    Rikke Schmidt
    T: +45 8755 1037

    Language requirements

    VIA Film & Transmedia requires that you have an English level of B2 or higher.
    You are at B2 level if you can

    • Understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in your field of specialisation.
    • Interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party.
    • Produce clear, detailed texts on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.

    Other standards approximately equivalent to B2

    • IELTS: 5-6.5 (5 is borderline between B1 and B2)
    • TOEFL: 87 to 109
    • TOEIC: 400-485 (listening), 385-450 (reading)
    • Cambridge Exam: CAE (45 to 59) / FCE grade B or C / PET Pass with Distinction

    Other requirements 

    In order to apply, you should have completed at least two years of studies in related areas and be 18 years old or more.

  • Your home institution must have an inter-institutional agreement with the Department of Storytelling, Design and Business at VIA University College in order for you to be able to apply for this exchange programme at VIA.  

    If an agreement exists, you will be able to fill in the application form. Please be aware that VIA must receive a nomination from your home institution as well. 

    Learn more about the application process

  • Exchange students do not pay tuition fees.

    Per definition, exchange stays are an exchange of one or more students between partner universities and therefore, exchange students do not pay tuition fees.

    If you do not know, if your institution is a partner of VIA, please contact the international office at your home institution. If your institution is not a partner of VIA and you would like us to discuss the possibility of establishing an exchange agreement with your home institution, please contact us at

  • Contact our Incoming team at if you have questions about the exchange programme or how to apply.

    Campus address

    VIA Film & Transmedia
    Filmbyen 25
    DK-8000 Aarhus C
    T: + 45 87 55 10 37

Meet students