Design and Business

Do you want to work in the fashion and lifestyle industry within fashion design, entrepreneurship and innovation or branding and marketing management? You can specialise within 3 areas.


Bachelor top-up


1 ½ years

Campus city


Study start



10 weeks

About the Design and Business study programme

  • The Bachelor (BA) top-up takes three semesters and gives you the chance to immerse yourself in your chosen specialty. At this stage of your education we expect you to be able to work in a more independent manner.

    The programme is organised around: 

    • Common core programme
    • Specialisation
    • Elective subjects
    • Traineeship (9-13 weeks)
    • Final BA project 

    More information about the programme:

    Common core programme

    During the first semester, all BA students follow the same compulsory programme, making sure you cover a variety of disciplines within the area of design and business. All projects in this programme are worked out in partnership with the other BA top-up specialities at VIA Design. The goal is to strengthen the relationship between the creative aspects and business, as well as how to focus on results that can be achieved. 


    After the first semester, the focus will be on your speciality. It consists of subjects and projects centred on core areas of the chosen specialty. Read more under the individual specialties.


    Electives allow you to supplement the common core programme and your specialty with subjects that you choose from your primary interest. 


    During the sixth semester, all BA top-up students have a mandatory internship period for at least nine weeks. The internship takes place in a private company of your own choice and involves various disciplines. As an intern, you will get valuable knowledge of how the different professions are interrelated, and get the chance to enhance your professional network. Many students choose to do their internship outside Denmark with one of our many co-operative partners. 

    Bachelor assignment

    You will finish your BA top-up with a written assignment followed by an oral examination. The assignment starts from a formulation of a problem made by you in co-operation with a company. You will spend the entire semester on this. 

    After graduating, you will be qualified to find a job in the fashion and lifestyle branch, or to start your own business. You will also have the opportunity to obtain a Master’s degree at a university outside Denmark. 

    Teaching methods

    All the teaching is project-oriented. You will get profound knowledge of your chosen speciality as well as the opportunity to develop your individual image. 

    During the fifth semester, the joint projects ensure a continuous collaboration between the areas of design and business. You’ll get insight into the work areas of your future colleagues and learn the importance of working together in order to achieve your ideas. 

    The programme is a combination of theory, supervision and independent studies. You must be able to work independently through projects of long duration.

  • You choose speciality when you apply for the programme. 

    Read more about the different specialities: 

    NB: We reserve the right not to create classes if necessary. 

  • Formal admission requirements 

    To be eligible to apply for the international BA top-up degree in Design & Business you need to have completed one of the programmes from the list below. 

    • An AP Degree in Design, Technology and Business, AP Degree in Multimedia Design & Communication, AP Degree in Production Technology, AP Degree in Marketing Management or similar. 
    • Bachelor in either Design or Business from an international university/university college.  

    Language requirements

    If English is not your first language, you will need to provide documentation of your English language level.

    Go to our English proficiency requirements page for more information on documentation, recognized language tests and minimum test scores.

    Admission with special permission

    If you do not fulfil the entry requirements, you can apply for admission with special admission. Read more here.

    Admissions assignment

    When applying for the BA top-up degree in Design & Business, you are required to complete an admissions assignment for the speciality you are applying for. 

    You will have 2 weeks to finish the assignment. The precise deadline and further details can be found in the assignment. 

    It is very important that you follow the guidelines explained in the assignment. If the guidelines are not followed precisely, your assignment may not be evaluated.

    NB: We reserve the right not to create classes in the event of too few applicants.

    Credit transfer

    Students who have completed relevant study activities at an institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme. Each semester contains a complete and partial learning sequence, each with their own exams. That means it is possible for foreign students to complete parts of the study programme with documented equivalent qualifications from a foreign educational institution. Read more about credit transfer.

  • Learn about the steps of applying for the Design and Business programme here

    Step-by-step guides on how to apply:

    EU applicants Non-EU applicants

    Danish applicants

    The area code for the programme is 440100

    Application deadlines

    The application portal opens on 1 February every year. Deadline for international applicants is 15 March at 12 noon. Find deadlines for Danish applicants here.

    Available study places

    Any available study places will be published on 28 July here.

  • Whether you need to pay tuition fee or not depends on several criteria. For further information, go to the Tuition Fees page.

    Payment schedule and Terms of Payment for Design and Business (pdf)

    Terms and agreements

    Terms and agreements between partners and VIA University College can be seen in the different contracts under:

    Code of Conduct (pdf)

  • During the sixth semester, you will get the chance to try out your skills in a internship at a company of your own choice for 10 weeks. 

    Your internship can take its starting point in your speciality and involves the various disciplines from the value chain of the company. The purpose is to give you thorough insight into the work processes. You learn the importance of close co-operation between different functions in a creative business and the importance of working in interdisciplinary teams. 

    After the placement period, you must hand in a written assignment. The problem statement of the assignment is made in co-operation with the company. It forms the foundation of your work in the company. 

    The list below shows you examples of companies that welcome interns from Design & Business:  

    • Bruuns Bazar
    • Aller Media
    • H20 Sportswear
    • DK Company
    • Bestseller
    • House Doctor
    • Minus
    • Han Kjøbenhavn
    • Kopenhagen Fur
    • Headstart Fashion
    • Says Who
  • At VIA, we want to ensure that all students have an international element in their studies, either by doing an exchange or internship abroad or by participating in international activities at home. See examples of how students obtained international elements here, or read more about internationalisation at VIA in general here.

    Working relationships have been established with a number of universities and educational around the world, and more are being added. This enables our students to improve their skills outside Denmark during or after completion of their study programmes. 

    Exchange – studying outside Denmark 

    China, the UK, Canada, the Netherlands, Finland – you can study anywhere you like. The fashion and lifestyle sector is a global industry, so studying outside Denmark is a natural part of your education and will not prolong your studies. 

    During your time of study you have the opportunity to go abroad as an exchange student. This is possible during your 6th semester. The duration of a study period outside Denmark is normally one semester – corresponding to 4 months. 

    Traineeship outside Denmark 

    Why not do your mandatory internship period outside of Denmark? This will give you the chance to get to know a culture and way of living that is different from your own. You will gain linguistic and intercultural skills that may be useful in your future career. You will also get the chance to extend your network at an early stage of your career – and a good network will probably be very useful to you later on. 

    The duration of an internship period outside Denmark is 9-12 weeks. 

    New York City, India, China, Thailand, Canada – the world is your oyster. Please ask the student counselling service for advice. The internship can be done at companies and research centres in the private or public sector. 

    Study trips 

    During your studies you will be given the opportunity to go on study trips based on specific themes. 

    Whether the trips are within Denmark or other countries, the goal is to learn about companies within the fashion or lifestyle sector. This will provide you with plenty of experience and knowledge that will be useful in your future career.  

    Summer school in Florence

    If you wish to spend your summer holiday improving your design skills, we offer the chance to attend a three-week summer school in Florence or Milan. Besides getting a cultural experience that goes beyond your daily studies, you will be given the chance to achieve new perspectives and inspiration for your future career. 

    The summer school in Florence is organised for students in our AP degree programme who are specialising in Fashion Design or Pattern Design. You get to work with drawing, developing collections and fashion marketing. You will also visit Pitti Filatti, which is one of the largest yarn fairs in the world. 

    BA top-up degrees and MA degrees abroad

    With an AP degree or a Bachelor's degree from VIA Design, you have the opportunity to continue your education abroad. We have agreements with universities in various countries. In connection with your application for a BA top-up or MA degree programme, you must observe the procedures of the university at which you wish to enrol. 

    Please feel free to contact the International department if you need any help. 

  • If you have any questions about our study programmes or just need to confirm your choice of education, our student counsellors are always at your service. 

    A student counsellor can help you with: 

    • Questions about VIA's study programmes at VIA Design, admission requirements, selection criteria and admission procedures 
    • Guidance about how you qualify yourself for admission or perhaps suggestions for other study opportunities if you are rejected/not admitted 
    • Accommodation and living costs in Herning 

    Anne Louise Degn Hansen
    Student counsellor

    T: +45 87 55 05 48

    You are also welcome to contact us if you have any general questions about VIA



    VIA Design & Business
    Birk Centerpark 5
    DK-7400 Herning 

    T: + 45 87 55 05 00


    VIA Design & Business
    Ceresbyen 24
    DK - 8000 Aarhus C 

    T: +45 87 55 00 10

Meet students and graduates


Video: VIA Design og Business x FDB Møbler & SELECTED

Get behind the scenes of the 2020 joint project at the Design and Business programme where students collaborated with two Danish brands


Fashion lookbook

Meet upcoming fashion designers from VIA and see their collections.
Go to the 2021 lookbook