Branding and Marketing Management speciality at Design, Technology and Business

About the Branding and Marketing Management speciality

• About the speciality

  What does it mean to work strategically and creatively with marketing? The strategic part of marketing is about making a plan (strategy) for reaching your goals. What is your key message? And which channels are you going to use to reach your target group? The creative part is about putting words into action. What is your campaign going to look like? Which words are your going to use to get your message across? At Branding and Marketing Management you will learn to work with both.  

  The programme combines the creative part with the technical part, and that is exactly what I am all about! Maria, 6th semester Branding and Marketing Management student

  During the programme you will, among other things, study the subjects: Concept development, Campaign Communication and Branding and Marketing. Here, you will for example learn to analyse brand values. This enables you to develop and operate campaigns in line with the brand identity. You will also learn about consumer behaviour, trends and tendencies. This knowledge you can use to develop creative concepts which draws attention and spark curiosity.

  Some of the subjects you will study at the programme:

  • Branding and marketing
  • Market analysis
  • Development of brand identity
  • Social media
  • Influencer marketing
  • Adobe’s creative programmes (Photoshop, InDesign etc.)

  Learn more details on the Branding and Marketing Management speciality (pdf)

  What are the career options?

  Many graduates choose to pursue the top-up degree in Design and Business. This takes another 1,5 years and will provide you with a professional bachelor’s degree, which offers more nuanced job opportunities with greater responsibilities.

  However, it is also an option to start your career straight after the AP degree. Actually, some students are offered jobs already during their internship. As a graduate from Design, Technology and Business specialised in Branding and Marketing Management you will typically be employed as an assistant in a team working with branding and marketing, PR, event planning or communications.

  What is a speciality?

  The Design, Technology and Business study programme consists of common courses and speciality courses. Your speciality courses depend on which speciality you have chosen. Your speciality determines the area you will focus on within the fashion and lifestyle industry, for example, Branding and Marketin Management.

  You will study your speciality courses alongside other students with the same specialisation as you. In the common courses, you will study with students from other specialities.

  The common courses prepare you to understand the workflows in the fashion and lifestyle industries. This way, you will be able to collaborate with both designers and business specialists, regardless of which specialisation you choose.

  Read about the common part of the Design, Technology and Business programme here

• Enrolment

  You can apply for the Design, Technology and Business study programme from 1 February to 15 March at 12 noon.  In addition to fulfilling the basic and specific admissions requirements, you are required to do an admissions assignment.

  Admission requirements

  • Upper secondary school leaving certificate/high school exam, or
  • The International and the European Baccalaureates, or
  • Danish Admission course for Engineering programmes

  Specific admission requirements

  In addition to the basic admission requirements, all applicants must also meet the following specific admission requirements:

  • Mathematics equivalent to a Danish C-level (125 instructional hours of 60 minutes each)
  • English equivalent to a Danish B-level (210 hours instructional hours of 60 minutes each) or a Danish C-level (75 hours instructional hours of 60 minutes each)  AND a valid English test (see list here) 

  All of the above subjects must be passed with a minimum average of 2.0 on the Danish grading scale.

  Learn more about admission requirements and how to apply here

  Or, go to optagelse.dk to apply now.

  The area code for the programme is 73115

  NB! We reserve the right to not starting a class, if we do not have enough applicants.

• Structure and content

  When the two years (four semesters) at Design, Technology and Business are completed, you have an Academy Professional Degree, and you are able to work as an assistant in the fashion and lifestyle industry. You also have the option of taking further education, e.g. a top-up degree at Design and Business, which provides you with a professional Bachelor’s degree.

  The four semesters are structured as follows:

  

  Common courses

  At the first semester, all students attend a number of basic courses and participate in projects across specialities. This means that Fashion Design students also have business themes courses and students at Branding and Marketing Management attend design courses. Common courses are meant to ensure common ground and that a close collaboration between design and business is developed from the start.

  Speciality courses

  You select your speciality before starting your studies. Speciality is selected in the application process, as the admissions assignment varies depending on the chosen speciality. Speciality courses are planned to include teaching and projects centred on the basic elements and skills required in your speciality.

  Learn more about the specialities:

  • Fashion Design
  • Branding and Marketing Management

  Each semester is concluded with an oral or written examination. 

  Electives

  Electives are available to everyone irrespective of the chosen speciality. This way, you have the opportunity to develop your skills within the areas you find most interesting.

  Internship

  During the third semester, all students will have a compulsory 9-week internship in a private company of your own choice. As an intern in a real company, you will get valuable knowledge of how different professions are interrelated.

  Final 4. semester assignment

  You will finish your AP degree with a written assignment followed by an oral examination. The assignment will be based on a formulation of a problem made by the student in collaboration with a company. Go to the curriculum to learn more about exam requirements.

  Teaching methods

  Teaching at the programme is project-oriented, and combines theory and practise, as well as different academic disciplines. At the first semester, you get to work closely with students from other specialties, which means that you gain broad insight into all areas of the industry and get a sense of how important it is to have a common understanding of each other’s skills.

  From the 2^nd-4^th semester, specialty courses and electives have high priority, however there are still some cross disciplinary projects, where students from different specialties work together.

  We alternate between theoretical teaching and practise-oriented tasks and have both classroom teaching and groupwork. Assignments and projects are carried out individually or in small groups and you will always get feedback and guidance from a lecturer during the process. Projects and assignments are often concluded with a presentation. Your teacher will help you form groups at the first semester.

  Learn more about the teaching methods at VIA here, or find the curriculum below for more details on the Design, Tehcnology and Business study programme.

  Facts

  • Language: The programme is taught in English 
  • See curriculum, executive order and other legal documents.
  • Further education: After the AP-degree you can continue your education at our top-up programme in Design and Business to get a professional Bachelor’s degree.

  More information

  • See the study activity model
  • What is a professional Bachelor's degree?

  

   

• Student life

  The creative environment at Design, Technology and Business is one of a kind. Here you will meet a very diverse group of students, Danish as well as internationals. Common for all of them is an interest in the fashion, retail, and lifestyle industries, so no matter which specialty you choose you are likely to find a special sense of community here.

  Collaboration with the industry

  A large part of the teaching is based on collaborations with the lifestyle industry and/or cases founded in the business. This means that you get very close to the industry you will be working in in the future already during your studies.

  The environment around Campus Herning is unique in the sense that a large part of the fashion industry in Denmark is centred in central Jutland, so you will find the headquarters of major players in the Danish fashion industry close to campus. In addition, the industry organisation Dansk Mode og Tekstil (Danish Fashion and Textile) is located right next to campus and has a long-standing collaboration with VIA and students are free to use their trend library for research.

  Full time studies with preparation

  As a student at Design, Technology and Business, you should be aware that you are expected to put in an independent study effort and cooperate with your fellow students. The programme is full time and requires an average of 40 hours of studying per week.

  Expect to have teaching on campus 2-3 days per week, days varying from week to week. The remaining days are self-study days for reading, working with your study group and on projects.

  Study environment

  The study environment in Herning is buzzing with creativity. 

  When it comes to social activities on campus, we have a cozy Friday bar run by students. In addition, events relevant to your studies as well as social events take place on campus throughout the year, e.g. lectures, career days, yoga, and Christmas events. Find events here:

  • My.via.dk – here you can find all types of social events on campus
  • VIA Social Club - events organised by students
  • Study in Herning - events organised by the municipality of Herning
  • Student House Birk - The student house is open to all students in Herning

  You have access to campus every day from 7 am to 10 pm with your student card. This includes workshops and labs, i.e. material laboratory, flat screen and digital print, knitting workshop, embroidery workshop and sewing machines, which can be used for your projects and assignments.

  The on-campus incubator also known as The Garage offers guidance to students interested in starting their own business, and hosts industry relevant courses and workshops for and by students throughout the year. This could be photography course, trend forecasting, From Design to Reality, Creative Idea Festival and much more. 

  Campus Herning consists of five beautiful buildings in Birk Centerpark. The surrounding areas are full of atmosphere, art and architecture and the closest neighbours are the HEART, Carl-Henning Pedersen, and Else Alfelts Museums which students have free access to. In addition, the campus has an international student environment with students from all over the world.

  Read more about Campus Herning.

  Or, go to study in Herning to learn more about life as an international student in Herning.

  Study start

  The first week of your studies is focused on getting a great start. This includes an introduction to your campus, the industry, your class and the first project assignment. We will also work with study motivation, self-management, and study groups.

  The final programme and dates for study start will be announced at MyVIA, VIA’s portal for students. You will get access to the site once you are enrolled at one our programmes.

• Fees and tuition

  Whether you need to pay tuition fee or not depends on several criteria. For further information, go to the Tuition Fees page.

  Payment schedule and Terms of Payment for Design, Technology and Business (pdf)

  Terms and agreements

  Terms and agreements between partners and VIA University College can be seen in the different contracts under:

  Code of Conduct (pdf)

  Living Costs

  Go to our page about living costs to learn more.

  Financial support

  Danish students can apply for SU. The bachelor's degree programme is approved for SU for the official duration of the programme. Foreign students are not eligible for the Danish educational support scheme (SU). Some exceptions are made for refugees and relatives of refugees and other foreign citizens. EU citizens may be eligible for SU, if they have a contract for 10-12 work hours per week. More information about SU.

  Scholarships

  Each year, VIA awards a limited number of scholarships to highly qualified current students from countries outside the EU and the EEA. This means that first year students cannot apply for a scholarship.

   

• Internship

  During the third semester, you will get the chance to try out your skills in an internship at a company of your own choice. The internship is 9-12 weeks at a company and usually take its starting point in your specialty and involves the various disciplines in the company. 

  The purpose of the internship is to give you a basic insight into the work processes of creative companies, so you can understand the importance of close co-operation between the various functions. You will also learn to work in interdisciplinary teams. 

  After the internship, you have to do a written assignment. 

  The list below gives you examples of companies that welcome interns from Design, Technology and Business: 

  • STINE GOYA 
  • Baum Und Pferdgarten 
  • Won Hundred
  • Hummel
  • Aller Media A/S
  • Bestseller
  • GANNI
  • Saks Potts
  • Headstart fashion

  You have to find your own internship host, however, our internship coordinator is happy to help and our Career Centre also post internship positions regularly.

   

• International opportunities

  At VIA, we want to ensure that all students have an international element in their studies, either by doing an exchange or internship abroad or by participating in international activities at home, as international and intercultural skills are sought after by employers. See examples of how students obtained international elements here, or read more about internationalisation at VIA in general here.

  At campus Herning, you will be a part of an international environment - of the 1400 students here, around 400 are internationals of app. 30 different nationalities.

  Exchange – studying outside Denmark

  China, the UK, Canada, the Netherlands, Finland – you can study anywhere you like. The fashion and lifestyle sector is a global industry, so international competences are very important.

  During your studies, you have the opportunity to go abroad as an exchange student. This is possible during your 3rd semester. The duration of a study period outside Denmark is normally one semester – corresponding to 3-5 months and provided that your can transfer the credits for your exchange, your studies will not be prolonged.

  If you want to learn more about your international opportunities, contact the international coordinator at your programme.

  Internship outside Denmark

  You are also able to take your mandatory internship abroad. This way, you will improve your cultural and linguistic skills, and be able to build a professional network. The internship can take place at a public institution or privately owned business and usually lasts 9-12 weeks.

  If you, as an international student, are planning to work in Denmark after graduation, we generally recommend that you take your internship in Denmark, as this will help you build a professional network and gain experience in a Danish work-setting.

  Study trips

  During your studies you will be given the opportunity to go on study trips based on specific themes. 

  Whether the trips are in Denmark or other countries, the goal is to learn about companies within the fashion or lifestyle sector. This will provide you with experience and knowledge useful in your future career.

  More information

  Go to International opportunities at my.via.dk or contact your international counsellor to learn more about your options internationally.

• Contact

  If you have any questions about our study programmes or just need to confirm your choice of education, our student counsellors are always at your service. 

  The student counsellor can help you with: 

  • Questions about VIA's study programmes at VIA Design, admission requirements, selection criteria and admission procedures 
  • Guidance about how you qualify yourself for admission or perhaps suggestions for other study opportunities if you are rejected/not admitted 
  • Accommodation and living costs in Herning 

  Anne-Louise Degn Stagstrup
  Student counsellor

  T: +45 87 55 05 48
  E: design.info@via.dk

  Business hours:

  Monday-Thursday 9 am to 4 pm
  Friday 9 am to 3 pm

  You are also welcome to contact us if you have any general questions about VIA

  VIA Design and Business
  Birk Centerpark 5
  DK-7400 Herning 

  T: + 45 87 55 05 00
  E: studieservice.her@via.dk